ARKYVS partnered with LUX Gym across multiple productions to build a growing library of film and photography for the brand. From dedicated content shoots and the gym’s grand opening to new product drops through Inner Glö, our work was designed to give the team a consistent bank of visual assets they could use across their website, social platforms, campaigns, and future launches.

At the center of the project was a cinematic hero film created for the LUX website, introducing the gym's space, movement, and energy through a visual piece designed to immediately establish the brand. Across each production, we expanded that world through lifestyle photography, fitness content, product imagery, event coverage, and video assets built to keep working long after each shoot wrapped.