ARKYVS joined Wellcraft for an intimate birthday celebration for the brand's founder, capturing the night through social-first iPhone footage designed to feel candid, immediate, and true to the experience. Rather than a traditional event production, our focus was on documenting the people, interactions, details, and spontaneous moments of the celebration through a more natural, mobile-first perspective.

What began as event coverage continued well beyond the night itself. Footage captured by ARKYVS was later repurposed by Wellcraft across its social channels, with clips appearing in published content that collectively reached millions of views.